Erika Baumgartner

Hello! I am a digital media and graphic designer based in San Francisco.. and I’d love to work with you!

 

1. Cats, Dogs, and Flowers
2. 89 Seconds to Morning
3. Adobe MAX Creative Apprenticeship
4. USF Food Pantry
5. Lost in Translation
6. Eclogue IV: Winter
7. Erikavetica Curve
8. Lone Star
9. Other Work

About me
Contact me
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Cats, Dogs, and Flowers

Spring / Summer 2025
Brand Design and Identity

Tools: 
Illustrator
Photoshop

Cats, Dogs, and Flowers is a fake playlist listening party that I made! Mostly as a means to intersect my design skills with my love for music, but also to
show off what I think is a great playlist.

It’s one of my goals to work somewhere in the music industry, whether that’s directly with an artist I love and creating a brand identity for them, or working in a space that talks about music and educates the public about what’s new. For the last few years, I’ve volunteered in radio, making playlists and playing and talking about them on air. This project was a way for me to make a brand identity for a potential event that I would love to host one day.

Many of the playlists I make for the radio have some sort of theme, and this one happens to be with songs relating to cats, dogs, and flowers. Much of the ideation process stemmed from my own drawings, and I wanted to include as much of those hand-made elements as possible. I was heavily inspired by graphics and textual layouts I see in the CDs I collect, and I wanted to make the song listing based off of that!

You can listen to the playlist here.
Posters // Graphics

Brand Guideline // Process