For fall of 2024, I had the privilege of working on rebranding the food pantry at the University of
San Francisco. My class was split into four teams, branding, experience, promotion, and mural, to rebrand and improve the food pantry while working with key stakeholders. These stakeholders include on and off-campus students, students who know or don’t know about the pantry, and the faculty and staff involved in running the pantry. As part of the branding team, our responsibility was creating a brand guide from scratch that the other groups could follow, as the pantry formerly didn’t have one. Together, we created a logo, chose typefaces and a color scheme, and made assets to finalize the “look” of the food pantry primarily using Figma, Illustrator, and InDesign.
Before we started working on the rebranding of the pantry, all teams collaborated on researching food insecurity and how it affects those in our local and external communities. We also interviewed and made surveys for the stakeholders of the food pantry as a way to understand what the pantry means to the community. Without changing what the food pantry was built upon and using the responses we recieved, we wanted to rebrand the food pantry to evoke
joy, community, health, and food security.
Read more about the process here.
Each of us were assigned to create assets that would be used throughout the branding of the food pantry. We focused on themes of food security with shef-stable items and produce, community, and education to guide us through our design process. These are the assets I personally worked on!
Using our assets, we made posters to advertise the food pantry. These are hung within the pantry and around school, and have general information for where the pantry is, pantry social media, and a QR code with additional information. They were also made into Instagram templates and graphics for the televisions around campus. We continued our focus on education, food security, and community to guide us in our poster designs. These are the posters I made for the pantry!