Erika Baumgartner

Hello! I am a graphic designer and illustrator based in San Francisco... and I’d love to work with you!
 


1. Mish Mash Bash
2. Cats, Dogs, and Flowers
3. 89 Seconds to Morning
4. Adobe MAX Creative Apprenticeship
5. USF Food Pantry
6. Lost in Translation
7. Eclogue IV: Winter
8. Erikavetica Curve
9. Other Work







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Mish Mash Bash

Winter / Spring 2026
Brand Design and Identity

Tools: 
Illustrator
Photoshop
AfterEffects



Mish Mash is an art collective created by my friends Rheegan King, 
Mira Ercingöz, and Lina Wolski.
It’s Mish Mash Bash is a mixed-media art gallery event where artists, photographers, musicians, models, and any creative can come together and show off their work. In April of this year, we were able to host around 25 artists ranging from DJs, photographers, designers, and illustrators all from the Bay Area. 
Though I participated by showing some of my illustrations and selling some prints, my main contributions lay within the brand design and identity of Mish Mash. From figuring out the name to figuring out the logo, I was able to create a package that embodies everything Mish Mash is — a fun, loud, colorful amalgamation of all kinds of creatives with all kinds of backgrounds, skills, and interests. 


Official Posterwork and Graphics









 















Ideation

The first thing I did was sit my friend Rheegan down for a brainstorming session to figure out the name of the collective. It was hard to figure out a name that encapsulated the melting pot of distinct creatives that the event should be. Funnily enough, Mish Mash was one of the first names that we jotted down, and it ended up being the thing we stuck with despite the working names being completely different.

We also figured out early on what we wanted the look to be — our initial idea of the color way included lots of blues, whites, lime greens, as well as using layered fabric textures and interesting type.One of our inspirations was Pavement’s Brighten the Corners album with its disjointed lettering and loud pattern choices — though we knew the look in the end would be very different, it would be wrong to not mention it in how I came up with the logo. I love using hand-drawn elements in my work and scanning images in, and that’s what I did for Mish Mash. I traced distorted Helvetica letters, cut them out, pasted them, and colored over them in marker, and repasted them in what the logo is now. The little spark or burst that is seen on the final logo actually comes from the pieces of tape in the journal where the Mish Mash logo currently lives.











The initial posterwork included the main fabric texture and colorway that would be used later, but I wanted to make something more interesting and slightly easier to read. The posters on the left were the preliminary designs, and the posters at the top of the page are what we used for the final print and promotional posts!

Brand Guidelines






Mish Mash Bash!